NEW ORLEANS STALL PROJECT


WE USED A FOOD STALL TO SHOWCASE RACIAL INCOME DISPARITY IN NEW ORLEANS. HOW SWAY?*

EACH DAY WE OFFERED A SINGLE LUNCH PLATE WITH TWO PRICING OPTIONS; A STANDARD PRICE OF $12, AND A SUGGESTED PRICE OF $30. THE STANDARD PRICE WAS AVAILABLE TO ALL CUSTOMERS, WHILE THE SUGGESTED PRICE WAS OFFERED TO WHITE CUSTOMERS (THE PRICING DIFFERENTIAL REPRESENTS THE WAGE DISPARITY BETWEEN BLACK AND WHITE HOUSEHOLDS IN NEW ORLEANS). THE NET PROFIT COLLECTED FROM SALES AT THE SUGGESTED PRICE WAS REDISTRIBUTED TO CUSTOMERS OF COLOR.